Your Transformation Starts Today!
Personalised 1:1 coaching that transforms how you train, eat, and feel, without extremes.
Real results. No restriction. No extremes.
We help women transform their bodies and mindset - without cutting out the foods they love.
Feel stronger, more confident, and in control of your health with personalised 1:1 coaching.
Select your goal below to apply.
“No more starting over. Just a plan that works, with food you actually enjoy.”
Meet The Coaches
Ellie Hoad
Head Coach & Founder
With a degree in Osteopathy and Human Biology and nearly a decade of experience as a Level 3 Personal Trainer, Ellie combines science-backed training with a no-BS, lifestyle-friendly approach to body transformation.
While studying, she organically grew a social media community of over 800,000 women and has since helped thousands transform their bodies and habits without sacrificing the things they love.
Ellie has been running for two years and has completely transformed her physique while doing so, proving that you do not have to choose between strength, performance, or aesthetics.
Her core philosophy?
You should never have to give up your favourite foods, skip social events, or follow extreme rules to get results.
Ellie’s clients live full, balanced lives while smashing their goals, and the best part? It never feels like a “diet.”
Whether your goal is fat loss, muscle gain, or improving your running, Ellie is here to help.
Lizzy Goddard
Coach
Based in Cheshire, Lizzy is a highly experienced personal trainer, former fitness competitor, and pre & post-natal specialist. With over five years as a dedicated Ellena Fit Coach, she’s helped hundreds of women build strength, confidence, and long-term results—both physically and mentally.
Having been in the fitness industry for years, Lizzy has truly done it all. Her hands-on experience, combined with deep knowledge and a no-judgement approach, makes her an incredible coach for women at every stage of their journey.
She shares the same ethos as Ellie: no extremes, no restrictions—just smart, sustainable training that fits your life. Lizzy is a core part of the team, and her passion for empowering women shines through in everything she does.
Our Coaching Plans
Full
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24/7 WhatsApp support from Ellie and Lizzy
Weekly check in's via WhatsApp voice note /message on an agreed day with your allocated coach (Ellie or Lizzy)
Personalised Macros & Calories tailored to you and your goals
A custom example meal plan specific to your likes and dislikes
Access to an app in which you will access all of your plans
2 Custom training plans specific to you, your goals & equipment (1 every 6 weeks), can be home or gym
Video demos for every exercise, shared on an app
A space to keep track of your progress and add videos if you wish to have feedback
Access to our private Facebook Group with over 1,000+ women
Space on the app to keep track of your progress including photos, measurements & calories
Access to a multiple recipe e-books and guides
Help with your diet including meal ideas and how to hit your macros
Help with how to manage social events and meals out
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£160 every 4 weeks (£180 if running is also included)
12 week plan with the option to extend to a monthly rolling plan after
Diet Only
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24/7 WhatsApp support from Ellie and Lizzy
Weekly check in's via WhatsApp voice note /message on an agreed day with your allocated coach (Ellie or Lizzy)
Personalised Macros & Calories tailored to you and your goals
A custom example meal plan specific to your likes and dislikes
Access to an app in which you will access all of your plans
Custom cardio/step goal
Access to our private Facebook Group with over 1,000+ women
Space on the app to keep track of your progress including photos, measurements & calories
Access to a multiple recipe e-books and guides
Help with your diet including meal ideas and how to hit your macros
Help with how to manage social events and meals out
-
£140 every 4 weeks for 12 weeks
12 week plan with the option to extend to a monthly rolling plan after
Training Only
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24/7 WhatsApp support from Ellie and Lizzy
Fortnight check in's via WhatsApp voice note /message on an agreed day with your allocated coach (Ellie or Lizzy)
Access to an app in which you will access all of your plans
2 Custom training plans specific to you, your goals & equipment (1 every 6 weeks), can be home or gym. These can also be amended should you go on holiday.
Video demos for every exercise, shared on an app
Form feedback from your coach for each exercise
A space to keep track of your progress and add videos if you wish to have feedback
Access to our private Facebook Group with over 1,000+ women
Space on the app to keep track of your progress
Access to a multiple recipe e-books and guides
Guidance on how to progress every single week with your training
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£120 every 4 weeks for 12 weeks
12 week plan with the option to extend to a monthly rolling plan after
Finally a diet that doesn’t feel like a diet.
This isn’t a quick fix—it’s an investment in your long-term health. For results that last, your approach needs to be sustainable, realistic, and tailored to you.
No cutting carbs. No crash diets. No boring meal plans. Just a plan that fits your lifestyle and delivers results without restriction.
If you’re tired of going in circles and ready to finally achieve the progress you’ve been chasing.
Online Coaching That Actually Works.