Meet Your Coaches
Ellie Hoad
Head Coach & Founder
With a degree in Osteopathy and Human Biology and nearly a decade of experience as a Level 3 Personal Trainer, Ellie combines science-backed training with a no-BS, lifestyle-friendly approach to body transformation.
While studying, she organically grew a social media community of over 800,000 women and has since helped thousands transform their bodies and habits without sacrificing the things they love.
Ellie has been running for two years and has completely transformed her physique while doing so, proving that you do not have to choose between strength, performance, or aesthetics.
Her core philosophy?
You should never have to give up your favourite foods, skip social events, or follow extreme rules to get results.
Ellie’s clients live full, balanced lives while smashing their goals, and the best part? It never feels like a “diet.”
Whether your goal is fat loss, muscle gain, or improving your running, Ellie is here to help.
Lizzy Goddard
Coach
Based in Cheshire, Lizzy is a highly experienced personal trainer, former fitness competitor, and pre & post-natal specialist. With over five years as a dedicated Ellena Fit Coach, she’s helped hundreds of women build strength, confidence, and long-term results—both physically and mentally.
Having been in the fitness industry for years, Lizzy has truly done it all. Her hands-on experience, combined with deep knowledge and a no-judgement approach, makes her an incredible coach for women at every stage of their journey.
She shares the same ethos as Ellie: no extremes, no restrictions—just smart, sustainable training that fits your life. Lizzy is a core part of the team, and her passion for empowering women shines through in everything she does.