ELLENA FIT
COACHING
COACHING
We help women get the results they’ve always wanted—without giving up the foods they love.
Ready to feel stronger, more confident, and in control of your health?
Choose the option below that best suits your goals and apply to be coached by us!
No more starting over. Just a plan that works—with food you actually enjoy.
Meet Your Coaches
Ellie Hoad
Head Coach & Founder
With a degree in Osteopathy and Human Biology and nearly a decade of experience as a Level 3 Personal Trainer, Ellie combines science-backed training with a no-BS, lifestyle-friendly approach to body transformation.
While studying, she organically grew a social media community of over 800,000 women—and has since helped thousands transform their bodies and habits without sacrificing the things they love.
Her core philosophy?
You should never have to give up your favourite foods, skip social events, or follow extreme rules to get results.
Ellie’s clients live full, balanced lives while smashing their goals—and the best part? It never feels like a “diet.”
Based in Cheshire, Lizzy is a highly experienced personal trainer, former fitness competitor, and pre & post-natal specialist. With over five years as a dedicated Ellena Fit Coach, she’s helped hundreds of women build strength, confidence, and long-term results—both physically and mentally.
Having been in the fitness industry for years, Lizzy has truly done it all. Her hands-on experience, combined with deep knowledge and a no-judgement approach, makes her an incredible coach for women at every stage of their journey.
She shares the same ethos as Ellie: no extremes, no restrictions—just smart, sustainable training that fits your life. Lizzy is a core part of the team, and her passion for empowering women shines through in everything she does.
Lizzy Goddard
Coach
Shannon Cox
Coach
Shannon is a London-based personal trainer and yoga teacher with a strong foundation in nutrition and body recomposition. Her approach blends movement, mindfulness, and science to help women create lasting change—inside and out.
As a coach at a women-only studio that merges neuroscience with fitness, Shannon is passionate about guiding women to reconnect with their bodies, build self-respect, and move with purpose. Her mission? To empower women to take charge of their well-being and live in alignment with their values.
Through her own fitness journey, Shannon discovered that real progress isn’t about extremes—it’s about balance. She doesn’t believe in quick fixes or one-size-fits-all plans. Instead, she champions small, consistent changes that create big shifts over time. For Shannon, a stronger physique is simply the by-product of a more aligned and fulfilling life.
Our Coaching Plans
Full
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24/7 WhatsApp support from Ellie, Shannon & Lizzy.
Weekly check in's via WhatsApp voice note /message on an agreed day with your allocated coach (Ellie, Shannon or Lizzy)
A weekly group call focussed around one topic to ensure you learn along the way
Personalised Macros & Calories tailored to you and your goals
A custom example meal plan specific to your likes and dislikes
Access to an app in which you will access all of your plans
2 Custom training plans specific to you, your goals & equipment (1 every 6 weeks), can be home or gym
Video demos for every exercise, shared on an app
A space to keep track of your progress and add videos if you wish to have feedback
Access to our private Facebook Group with over 700 women
Space on the app to keep track of your progress including photos, measurements & calories
Access to a multiple recipe e-books and guides
Help with your diet including meal ideas and how to hit your macros
Help with how to manage social events and meals out
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£160 every 4 weeks
12 week plan with the option to extend to a monthly rolling plan after
Diet Only
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24/7 WhatsApp support from Ellie, Shannon & Lizzy.
Weekly check in's via WhatsApp voice note /message on an agreed day with your allocated coach (Ellie, Shannon or Lizzy)
A weekly group call focussed around one topic to ensure you learn along the way
Personalised Macros & Calories tailored to you and your goals
A custom example meal plan specific to your likes and dislikes
Access to an app in which you will access all of your plans
Custom cardio/step goal
Access to our private Facebook Group with over 700 women
Space on the app to keep track of your progress including photos, measurements & calories
Access to a multiple recipe e-books and guides
Help with your diet including meal ideas and how to hit your macros
Help with how to manage social events and meals out
-
£130 every 4 weeks for 12 weeks
12 week plan with the option to extend to a monthly rolling plan after
Training Only
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24/7 WhatsApp support from Ellie, Shannon & Lizzy.
Fortnight check in's via WhatsApp voice note /message on an agreed day with your allocated coach (Ellie, Shannon or Lizzy)
A weekly group call focussed around one topic to ensure you learn along the way
Access to an app in which you will access all of your plans
2 Custom training plans specific to you, your goals & equipment (1 every 6 weeks), can be home or gym. These can also be amended should you go on holiday.
Video demos for every exercise, shared on an app
Form feedback from your coach for each exercise
A space to keep track of your progress and add videos if you wish to have feedback
Access to our private Facebook Group with over 700 women
Space on the app to keep track of your progress
Access to a multiple recipe e-books and guides
Guidance on how to progress every single week with your training
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£120 every 4 weeks for 12 weeks
12 week plan with the option to extend to a monthly rolling plan after
Finally a diet, that doesn’t feel like a diet.
Online Coaching That Actually Works.
This isn’t a quick fix—it’s an investment in your long-term health. For results that last, your approach needs to be sustainable, realistic, and tailored to you.
No cutting carbs. No crash diets. No boring meal plans. Just a plan that fits your lifestyle and delivers results without restriction.
If you’re tired of going in circles and ready to finally achieve the progress you’ve been chasing—apply now.
